many lighting tutorials and illumination, should check out and use

http://www.noupe.com/tutorial/25-3d-studio-max-best-of-tutorials-resources.html
especially this one
http://learnfobia.com/category-3ds-MAX-128/tutorial-Illumination-Tutorial-3dsmax-MentalRay--2168.html



TIPS
http://www.cgdigest.com/4-tips-to-make-your-architectural-renderings-better/

3Ds how I c it
http://3dhowiseeit.blogspot.com/2009/07/first-blog.html